Reign was conceived in mid 2017 by Perth Stylist Bridget Hudson and Business Entrepreneur and Fashion Artisan Jo Iuliano.

The pair connected through a mutual admiration for unique and high quality design. Their first project was to create Bridget’s gown and her bridesmaid’s dresses for her dream wedding. After realizing that they had a similar vision and a compatible working energy, they became so inspired by what they had created it seemed like a natural progression that they would go on to create pieces that could be custom made or sold ready to wear.

The market has responded positively to the initial collection, and their trademark feminine designs have been spotted on high profile personalities across Australia, including the likes of national racing identity Francesca Cumani, Fox Sports Presenter Abbey Gelmi, Social Media Influencer Amy Zempilas and local Channel 7 Presenters Samantha Jolly and Amelia Broun.

Reign is synonymous with elegance and style and is your obvious choice, for cocktail, evening, race wear and bridal.